Is Your House “Priced to Sell Immediately”?

Woman taking a photo of a house

Is Your House “Priced to Sell Immediately”? | Simplifying The Market

In today’s real estate market, more houses are coming to market every day. Eager buyers are searching for their dream homes, so setting the right price for your house is one of the most important things you can do.

According to CoreLogic’s latest Home Price Index, home values have risen at over 6% a year over the past two years, but have started to slow to 3.6% over the last 12 months. By this time next year, CoreLogic predicts home values will be 5.4% higher.

With prices slowing from their previous pace, homeowners must realize that pricing their homes a little over market value to leave room for negotiation will actually dramatically decrease the number of buyers who will see their listing (see the chart below).Is Your House “Priced to Sell Immediately”? | Simplifying The MarketInstead of the seller trying to ‘win’ the negotiation with one buyer, they should price their house so demand for the home is maximized. By doing so, the seller will not be negotiating with a buyer over the price, but will instead have multiple buyers competing with each other over the house.

The secret is making sure your house is Priced To Sell Immediately (PTSI). That way, your home will be seen by the most potential buyers. It will sell at a great price before more competition comes to the market.

Bottom Line

If you’re debating listing your house for sale, let’s get together to discuss how to price your home appropriately and maximize your exposure.

Content previously posted on Keeping Current Matters

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About the Author
Richard Wamsat
Richard Wamsat is an author, a deep thinker, and master of home sales. He lives in Irvine, California with his wife Brandy and a fluffy white dog named Murphy. His knowledge of real estate spans two decades having purchased his first home at the age of 19. He has worked in both Northern California and Southern California markets and has fought with banks to save client's homes or get relief from underwater mortgages during the Great Recession. Richard is a licensed real estate agent with Coldwell Banker Residential Brokerage - CalRE#01345167. He has earned the designation of Master Certified Negotiation Expert from The Real Estate Negotiation Institute, a member of the Harvard Program on Negotiation. Connect with Richard on Twitter @rwamsat, or on his website https://ocluxehomes.com